Meeting the wants and needs –
The Voice has created a television show filled with live, real, and unadulterated entertainment. The Voice can appeal to undiscovered artists and fans who wish to fulfill their dream of becoming a singing teacher. The show has utilized social media platforms such as Twitter and Facebook to interact with viewers in real time during the show. This is achieved by encouraging viewers to vote for their favorite contestants. The Voice is also an exceptional social experience for those on stage and at home, as they can interact with the series live.
Addressing the Social and Consumer Experience –
The Voice’s social experience allows viewers to interact with the show and its contestants. This has been successfully achieved by creating a two-way communication channel where viewers can express their opinions and receive immediate feedback. The Voice utilizes all social media platforms to showcase live behind-the-scenes action, as well as coaches’ shout-outs. A perfect example is that the show often features posts from viewers during live broadcasts. This makes viewers feel like they’re part of the show.
Handling Digital Media Followers –
Digital media audiences have been effectively managed through activity on social media platforms such as Facebook, YouTube, Twitter, and even Vine. The show’s social media team regularly posts behind-the-scenes content and promotional materials to keep fans connected and informed. Furthermore, The Voice leverages the power of celebrities to influence their followers and increase their visibility.
Making it More Efficient –
The show has successfully integrated digital media with television, but there is always room for improvement. One area that could be improved is encouraging viewers to create and share their own content related to the show, creating a greater sense of community among viewers.
Looking at the show’s website and social media channels, it is evident that it continues to connect with its audience by creating interactive content. Ethical participation in social media, such as respecting user privacy and promoting positive interactions, has maintained viewer trust and loyalty.
Its mobile app brings its audience even closer by allowing them to participate in the show, likely understanding and identifying their audience’s needs regarding social media use. The Voice has successfully integrated digital media with television, meeting the needs of its audience. By providing a platform for viewers to interact with the show, they have enhanced the social experience.
References
Ryan, Damian. Understanding Social Media : How to Create a Plan for Your Business That Works, Kogan Page, Limited, 2015. ProQuest Ebook Central, https://ebookcentral-proquest-com.ezproxy.snhu.edu/lib/snhu-ebooks/detail.action?docID=2006876.
The Voice – The Shorty Awards. (n.d.). Shortyawards.com. https://shortyawards.com/8th/the-voice-3
Zhu, Y.-Q., & Chen, H.-G. (2015). Social media and human need satisfaction: Implications for social media marketing. Business Horizons, 58(3), 335–345. https://doi-org.ezproxy.snhu.edu/10.1016/j.bushor.2015.01.006
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